Engage your supporters using video with the YouTube Nonprofit Program
Unlock the power of video storytelling, so you can reach a global audience and amplify your cause. Plus, make it easy for supporters to give with YouTube Giving features (currently available in the U.S.).
Benefits
How the YouTube Nonprofit Program works
You’ll get access to features especially useful for nonprofits:
- Link anywhere cards let you link supporters to any external URL
- YouTube Giving features can help with fundraising and rallying supporters
- Creator Academy offers lessons tailored to nonprofits
Discover how the YouTube Nonprofit Program helps organizations raise awareness, connect with supporters, and more.
Van Gogh Museum
The Van Gogh Museum uses YouTube and Ad Grants effectively to reach new museum visitors and raise awareness.
Charity: Water
Social, analytic, and optimization tools from Google are helping charity:water educate supporters and share its message.
Special Olympics World Games
Special Olympics used Google Workspace to coordinate volunteers and Ad Grants to engage viewers during the 2015 World Games.
Other tools to help you reach your audience
Along with the YouTube Nonprofit Program, other products offered through Google for Nonprofits can also help you raise awareness and fundraise.
Request a Google for Nonprofits account
Once we’ve verified your organization’s eligibility, you’ll be able to activate the Google products that best meet your needs.
Have questions or want to learn how to use the YouTube Nonprofit Program?
Once your nonprofit is verified and you’ve activated the YouTube Nonprofit Program, see our resources and FAQs to get the most out of the program.